White papers are a great way to establish your authority in your field, build your brand, educate your customers, and generate demand for your product or service. Because white papers are typically structured so that they are evergreen content, they offer a solid return on your investment.
Ebooks are a great way to connect with your customers. Because they are typically less technical than white papers, they can reach a wider audience. You can offer them to your customers for free in exchange for their contact information, or you can sell them on your website or via Amazon.
Blogging is a great way to establish your authority in your field. Because each new blog post is an opportunity to bring in new customers and reach your existing ones, they can deliver a great return on your investment.
Static Web Pages (such as Home or About)
Static web pages communicate who you are and what you do. I will talk to you about who your customers are and what kinds of messages are most likely to resonate with them. I can also structure the pages so they're optimized for search engines.
Email is still the most effective digital marketing method. How many marketing emails do you get in a day? How many do you open? Do you know why you read some of them, and why some languish in your inbox forever? I can craft a compelling subject line, so your customers will want to read more, and an informative message, so they'll want to open the next one you send.
Case studies offer your customer the best kind of social proof: evidence that your product or service has worked for someone else.